OUR
VISION
is the creation of a sustainable economy that is no longer reliant on continued natural resource extraction and supports the creation of local jobs.
MISSION
is to amplify the impact of businesses and organizations that transform recycled, recovered, and discarded material into value added products and materials. This UPcycler industry drives the market PULL that is integral to the health of and continued investment in our resource recovery infrastructure and lays the foundation for the circular production model of the future.
VALUES
are informed by the Zero Waste hierarchy. We understand that redesign and reduction come before material reuse and recovery in terms of potential for highest impact. We acknowledge that we must displace virgin resource use rather than add to the overall quantity of material being consumed.
ADVISORY COUNCIL
Rhea Hale
Laura Hennemann
Executive Board Member, Glass Recycling Foundation
Jon Michael Huls
Founding Member, California Resource Recovery Association
Jay Hunsberger
Erik Johnson
Christina Johnson
Steven Lautze
Past President, Northern California Recycling Association
Gary Liss
Past President & Board Member, National Recycling Coalition
JT Marburger
Derek McSpadden
Chaz Miller
Former Director: Advocacy, National Waste & Recycling Association
Tim Morrison
Mateo Neri
Isaac Nichelson
Jan Rayman
Will Sagar
JD Wang
FOUNDER
Gina is a passionate advocate for the adoption of the Circular Economy and believes strongly in the power of collaboration and innovation to create change.
She has over 15 years of experience working in Corporate Social Responsibility and Social Impact in the United States, China, and Germany. Her past roles include overseeing partnerships with Fortune 500 corporations and top-tier business schools for the Aspen Institute, working with the Schwarz Group in materials management, and leading programming and corporate relations for Mercy Corps Beijing. She is skilled in engaging with organizations from across the policy, government and private sector and has managed workshops and pilot programs with organizations including TATA, the American Sustainable Business Council, and the Los Angeles Cleantech Incubator.
Gina has a BA in international relations from the University of Pennsylvania and an MBA from Columbia Business School. She believes that social entrepreneurs will change the world and is a judge for the Echoing Green Fellowship Program and the NYC Curb-to-Market Challenge.